Walk down any busy street, through any park or public area, or take a ride on any bus or subway train – you will notice something very unusual…hardly anyone is talking to each other anymore (at least not directly).
That’s because mobile devices have become so widespread that they have essentially taken over as the primary way people communicate today.
Just a decade or so ago, businesses started shifting to the Internet. Retailers discovered they could sell their products online and reduce inventory costs; marketers discovered you can sell information online if you can reach the right audience.
The fact is, if you didn’t have a website, you risked sharing the fate of once-powerful “brick-and-mortar” businesses such as Circuit City, Borders bookstores, Virgin records, and countless others that weren’t able to make the leap to the digital marketplace.
Today, thanks to the falling prices of smart phones, tablets and other mobile devices combined with near-universal WiFi, 3G and 4G, more people around the world than ever before have nearly constant mobile web access.
People now use their mobile devices to chat with their family and friends, keep up with their businesses, be entertained, look for products and services, share content they find interesting, offer their ratings of products and opinions about the businesses they use, and everything else they formerly accomplished through normal, and some might say personal, conversation.
Make no mistake about it – this seismic shift to mobile technologies will impact your business. Hopefully, you already have a website, or digital storefront, for your business.
But, if you don’t have a mobile-optimized version of it, your business is going struggle to engage customers and nurture long-term relationships…. Especially If facing more “mobile-friendly” competitors.